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<p><font face="Arial, Helvetica, sans-serif" size="2">Customer Retention Programs</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions provides the
values and installs the functions on your site that <b>convert</b> your prospects
into customers, and your customers into repeat business. The Internet provides
the most cost-effective method available for retaining customers and building
loyalty.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Harvard Business Review
studies report that a 15% increase in customer retention increases profits from
35% to 80%. NetPromotions integrates e-commerce, response tracking, dbase and
e-mailings to support low cost, high yield customer retention programs.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">For example, whenever possible,
all offers and promotions should be made to existing customers first. An occasional
"Message from the CEO" has real effect, especially on 'lost' customers.
Storing customer's histories in a 'qualification' format paves the way for individualizing
messages. NetPromotions will be happy to provide creative and cost-effective
services to boost and track your web site's contribution to your Customer Retention
programs.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><a href="contact.html">Contact
Us</a> to discuss implementing or designing a web site Customer Retention program.</font></p>
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